Category: Social Media

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Determining Your Brand’s Value on Facebook

May 12, 2010 – Do you want to get a better handle of the value of your Brand’s Facebook page? Are you trying to determine the perfect Social Media package, but you just aren’t sure how to monetize the value of your Brand’s page?… Read More

What Is Your Social Strategy?

May 12, 2010 – As a team of digital strategists, we continue to be amazed at the number of brands that consider a social strategy to equal throwing up a Facebook Page and a Twitter account. Here is the basis for a typical social… Read More

Brand Sponsored Crops?

April 20, 2010 – If you are a Facebook user, Administrator, or casual viewer, it’s likely that you’ve seen FarmVille on someone’s “wall” or have been overwhelmed by notifications that someone “threw a vegetable” at someone else, in your status feed . You may… Read More

Online Advertising Revenues Reach Record Quarterly High

April 12, 2010 – If you have been wondering about the stability on Online Advertising, we’ve got the answer for you. Last week, The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the full year of 2009. Though… Read More

Twitter; A Window into the Soul of a Brand

April 7, 2010 – It’s been said that Twitter, or “micro blogging”, can change the way the world does business, and it has. But, how does the way your brand uses Twitter give your audience a window into the heart of the company? Consumers… Read More

Facebook Changes “Become a Fan” to “Like”

March 31, 2010 – More than 200 million users sign into Facebook everyday. Until now, people who’ve liked a company, brand, band or celebrity have “Become a Fan” of their pages to show their support, hear news and informative updates as well as interact with… Read More

“Yorkdale is Me” Campaign Makes National News

March 29, 2010 – Please see the amazing coverage of the “Yorkdale is Me” contest in the marketing section of Friday’s Financial Post. Dotfusion delivered digital strategy, IA, UX Design, User Testing, and development for this multi channel social/voting contest.

Event Promotions via the Social Platform

March 22, 2010 – You run the marketing department for a shopping center and are thinking about booking someone like Justin Beiber to perform 3 songs, and sign autographs for 30 minutes in your plaza, because your niece loves him and asked if she… Read More

“Fans” and “Friends” Are More Likely to Purchase Products

March 16, 2010 – Chadwick Martin Bailey and iModerate Research Technologies recently published a new study that shows that “friends” and “fans” of brands – via the social media spaces of Twitter and Facebook – are more likely to purchase the products of those… Read More

Facebook Landing Pages

March 10, 2010 – Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages. Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of… Read More

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