Category: Social Media
How Madison Avenue Is Wasting Millions On A Deserted Second Life
October 5, 2007 – For months, Michael Donnelly had been hearing all about the fantastic opportunities in Second Life. As worldwide head of interactive marketing at Coca-Cola, Donnelly was fascinated by its commercial potential, the way its users could wander through a computer-generated 3-D… Read More
Traditional Media Under Threat As Consumer Generated Media Reaches Mass Market
October 3, 2007 – Consumer generated media (CGM) has reached the mass market with between 46 and 83 per cent of internet users engaging with it at least once a month, depending on age group and geography, according to a recent survey by Gartner,… Read More
When Retailers Get It Right
October 1, 2007 – “Caravan,” a now successful store (actually two stores with a third opening shortly), was founded in 2005. Without a farthing to her name, let alone a down payment for a NY City store rental, and simply no capitol to stock… Read More
Martha Integrates Emerging Media
September 26, 2007 – While exact plans are still vague, wikis will reportedly assist in building a hub for a new, more community-centric site. The social focus is part of a new effort within the company to find ways to exploit social aspects of… Read More