Famous Footwear Launches Social/Viral Site

Posted by August 19, 2009 in Social Media

Choosing between shoes and ice cream might be a tough call for some women, since they are passionate about both.

Famous Footwear is focusing on that love affair in a viral video that debuted last week on the family footwear retailer’s new Web site, MakeTodayUnexpected.com. The site incorporates a mix of interactive, digital and social media features as part of Make Today Famous, an open-ended campaign that launched in mid-July. In the video, neighbors swarm as an ice cream truck moves through tree-lined streets. Visitors to the truck find that the ice cream man is actually serving up shoes. Visit the site.

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