Famous Footwear Launches Social/Viral Site

Choosing between shoes and ice cream might be a tough call for some women, since they are passionate about both.

Famous Footwear is focusing on that love affair in a viral video that debuted last week on the family footwear retailer’s new Web site, MakeTodayUnexpected.com. The site incorporates a mix of interactive, digital and social media features as part of Make Today Famous, an open-ended campaign that launched in mid-July. In the video, neighbors swarm as an ice cream truck moves through tree-lined streets. Visitors to the truck find that the ice cream man is actually serving up shoes. Visit the site.