Archive for the 'Social Media' Category
“Fans” and “Friends” Are More Likely to Purchase Products
Published by Stephanie March 16th, 2010 in Advertising, Consumer Brands, Shopping Center Marketing, Social Media, Social Networking, Technology.Chadwick Martin Bailey and iModerate Research Technologies recently published a new study that shows that “friends” and “fans” of brands - via the social media spaces of Twitter and Facebook - are more likely to purchase the products of those brands that they “follow” or “fan” online. They are more likely to also refer these [...]
Facebook Landing Pages
Published by Stephanie March 10th, 2010 in Advertising, Branding, Consumer Brands, Design, Email Marketing, Interactive Advertisement, List Growing, Mobile Marketing, Online Advertising, Retail Marketing, Social Media, Social Networking, Technology.Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages.
Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of it as a mini-site within a Social Media site.
Facebook Landing Pages are used to promote deals, [...]
Facebook on Track for $1 Billion Revenue This Year
Published by Riley March 3rd, 2010 in Advertising, Measurement, Online Advertising, Social Media, Social Networking.According to figures released yesterday by the Facebook focused blog insidefacebook.com, made upwards of $700 million in 2009 and is expected to reach a phenomenal $1 billion in revenues in 2010.
Year over year, Facebook’s revenues have typically doubled, from $150 million in 2007 to around $300 million in 2008 and so on.
Read full story here.
Twitter Hits 50 Million Tweets Per Day
Published by Riley February 24th, 2010 in List Growing, Measurement, Social Media, Social Networking.Twitter revealed on Monday that it officially reached 50 million tweets per day, excluding the count of spam messages made by robots. That is a record for the microblogging service.
The tweets increased by 1400% last year, amounting to 35 million messages daily. Today we have a total of 50 million tweets per day, equivalent to [...]
Dealing with Negative Feedback via Social Media
Published by Stephanie February 23rd, 2010 in Advertising, Branding, Consumer Brands, Fashion, Innovation, Interactive Advertisement, Online Advertising, Retail Marketing, Shopping Center Marketing, Social Media, Social Networking, Technology.So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some people out there on the Internet are saying something different.
Is the best practice to dump [...]
Advertising Through Social Media is Booming More Than Ever
Published by Stephanie February 17th, 2010 in Advertising, Branding, Consumer Brands, Retail Marketing, Social Media, Social Networking, Technology.PricewaterhouseCoopers reported in October that Internet advertising revenues totaled $10.9 billion for the first half of 2009. It’s been estimated that Facebook alone took in $435 million of that total. But for a site with nearly half a billion users, a quarter of which spend more time within the network than watching television, these numbers [...]
Discount vouchers directly from your iPhone
Published by Angie February 4th, 2010 in Advertising, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, Retail Marketing, Shopping Center Marketing, Social Media, eCommerce.Voucher Cloud is an app developed by Invitation Digital that allows users to get discount vouchers straight to their mobile, as well as locating nearby businesses with special offers.
To make things easier, Voucher Cloud takes your current location via GPS and serves up the offers closest to you. This seems to [...]
What are people buying right now?
Published by Riley February 3rd, 2010 in Advertising, Measurement, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, Retail Marketing, Shopping Center Marketing, Social Media, Social Networking, eCommerce.Spin off of Twitter’s question “What are you doing?” Now we get to see your credit card transactions! Good idea?
As the Internet matures, slowly but surely everything we do in the real world is going social. But there’s a limit to how much information we can explicitly share on all the various services. A new [...]
Facebook fights back, disallows the Suicide Machine
Published by Angie January 6th, 2010 in Social Media, Social Networking, Technology.Like the computer in the movie “2001,” Facebook is struggling to keep its profiles from virtual extinction at the hands of its arch enemy - the Web 2.0 Suicide Machine.
The Suicide Machine is a clever Web site out of the Netherlands that was designed to free users from their social network lives on Facebook, Twitter, [...]
Social Media Making a Holiday Impact
Published by Tim December 9th, 2009 in Social Media, Social Networking, eCommerce.Social media is making a large impact this holiday shopping season. According to a recent comScore poll, 28% of online shoppers said that social media, like Twitter and Facebook, influenced their purchases.
Social media really appears to be emerging as an important marketing channel this holiday season. Its emergence is being driven by increased consumer adoption [...]


