Retail Marketing - Shopping Center Marketing

Chadwick Martin Bailey and iModerate Research Technologies recently published a new study that shows that “friends” and “fans” of brands - via the social media spaces of Twitter and Facebook - are more likely to purchase the products of those brands that they “follow” or “fan” online. They are more likely to also refer these [...]

Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages.
Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of it as a mini-site within a Social Media site.
Facebook Landing Pages are used to promote deals, [...]

According to figures released yesterday by the Facebook focused blog insidefacebook.com, made upwards of $700 million in 2009 and is expected to reach a phenomenal $1 billion in revenues in 2010.
Year over year, Facebook’s revenues have typically doubled, from $150 million in 2007 to around $300 million in 2008 and so on.
Read full story here.

Twitter revealed on Monday that it officially reached 50 million tweets per day, excluding the count of spam messages made by robots. That is a record for the microblogging service.

The tweets increased by 1400% last year, amounting to 35 million messages daily. Today we have a total of 50 million tweets per day, equivalent to [...]

So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some people out there on the Internet are saying something different.
Is the best practice to dump [...]

PricewaterhouseCoopers reported in October that Internet advertising revenues totaled $10.9 billion for the first half of 2009. It’s been estimated that Facebook alone took in $435 million of that total. But for a site with nearly half a billion users, a quarter of which spend more time within the network than watching television, these numbers [...]

Voucher Cloud is an app developed by Invitation Digital that allows users to get discount vouchers straight to their mobile, as well as locating nearby businesses with special offers.
To make things easier, Voucher Cloud takes your current location via GPS and serves up the offers closest to you. This seems to [...]

Spin off of Twitter’s question “What are you doing?” Now we get to see your credit card transactions! Good idea?
As the Internet matures, slowly but surely everything we do in the real world is going social. But there’s a limit to how much information we can explicitly share on all the various services. A new [...]

Like the computer in the movie “2001,” Facebook is struggling to keep its profiles from virtual extinction at the hands of its arch enemy - the Web 2.0 Suicide Machine.
The Suicide Machine is a clever Web site out of the Netherlands that was designed to free users from their social network lives on Facebook, Twitter, [...]

Social media is making a large impact this holiday shopping season. According to a recent comScore poll, 28% of online shoppers said that social media, like Twitter and Facebook, influenced their purchases.
Social media really appears to be emerging as an important marketing channel this holiday season. Its emergence is being driven by increased consumer adoption [...]