Category: Shopping Center Marketing

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The Show Must Go On

October 29, 2008 – The marketplace is volatile and unstable at the moment. I have not said anything you haven’t been hearing for months. Let’s be realistic here, “The show must go on”, or all our “what if’s” could be a reality. We all… Read More

Website Compares the Comparison Shopping Sites

October 15, 2008 – There are a number of comparison shopping sites available. Internet Retailer reports that a new site called DiscountMore.com has decided to compare these comparison search engines. Link to this post!

The Greening of Retail Development

October 15, 2008 – As principal of a commercial design firm that specializes in retail, restaurants, hospitality and corporate spaces, it amazes me how fast sustainable design has become the hot-button topic in the industry. Collaborating with developers, engineers, municipalities and builders has always… Read More

9 Ideas To Offer Your Online Audience

October 15, 2008 – One effective way to keep people on your web site is to offer them something for free. On Hancock Fabric’s web site, they offer projects that can take 30 minutes or an hour or more. Lowes offers interactive tools for… Read More

Escapism Propels Halloween Spend to $5.8 Billion

October 15, 2008 – Nearly two-thirds (64.5%) of Americans plan to celebrate Halloween this year and will spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, MarketingCharts reports. Link to this post!

Can You Actually Sell?

October 9, 2008 – Would you perform open heart surgery if you had never been to medical school?  What about defusing a live bomb without any prior formal instruction?  “Ridiculous”, you say.  “That would be the height of foolishness.”  Obviously, you are 100% correct!… Read More

6 Ways to Lose Customers

October 9, 2008 – As a retailer, the last thing you want to happen is to lose customers. Without realizing it, you may already be losing them. Are you doing any the following? Lack of Product Knowledge Link to this post!

Cause-Related Ads Get More Attention, Can Raise Sales 74%

October 9, 2008 – Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of… Read More

Online Shopping Resilient: 35% of E-tailers Expect Growth

October 2, 2008 – Nearly three fourths (72 percent) of internet retailers say the online channel is more likely to withstand an economic slowdown than offline channels, and most are cautiously optimistic about their business performance in the next 12 months, according to a… Read More

Is Wal-Mart a Brand Killer?

October 2, 2008 – Only a company the size of Wal-Mart could become a global paradox. With a massive amount of global customers and even greater capacity to provide them with desirable products at low prices.  Wal-Mart now finds itself in an interesting position:… Read More

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