Category: Shopping Center Marketing

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Help Customers Find You With Google Gadget

July 13, 2009 – The new Google directions gadget will allow business owners to pre-fill the direction “To” field with one or multiple addresses, while leaving open the “From” field so that customers can input their address or some other starting point. Read the… Read More

Prom Takes Shape: Yorkdale and Dotfusion Build Unique Experience To View Prom Dresses Online

March 26, 2009 – Dotfusion’s Creative and Development team with Yorkdale Shopping Centre marketing and fashion departments created a beautiful, easy to navigate, dress viewing interactive experience for teens called PROMOLOGY: -    Users can select their shape that best matches their figure -    Get… Read More

Yorkdale Mall & Dotfusion Lead In Online Interactive Store Directory Innovation

February 27, 2009 – Yorkdale Shopping Centre in Toronto launched its new interactive store directory on February 19th allowing visitors to map out their mall visit, showing the directions, where to park and best entrance, included. Think — refined version of mapquest for shopping… Read More

Retail Marketers are catching on to online video

February 20, 2009 – According to LiveRail, 18-to-24-year-old social network users are spending more time watching online video than ever. Yorkdale Shopping Centre in Toronto, ON is capitalizing on this trend.  Yorkdale’s retail marketing management recognizes that online video is hot, especially with young… Read More

What to do with those unwanted gift cards…

January 15, 2009 – The holiday gift-giving season has come to an end and consumers around the globe are left holding gift cards they don’t really want. Just go to www.giftcardrescue.com, and use their new service that provides a way out, by allowing users… Read More

SEO – Tying it all together

January 14, 2009 – A lot of companies are spending more and more money on SEO, in an attempt to drive more traffic toward their sites, and ultimately driving more sales. I guess the question everyone is asking is how do I do this… Read More

I Scream, you scream, we all scream for U-Stream

January 6, 2009 – Have you ever wanted to run your own television or radio station? Check out this super cool tool that I learned about recently that I think you will all love. This is one of the most promising new tools on… Read More

Shopping Mall 2.0 – Retail Embraces High-Tech Marketing

November 27, 2008 – “Mirror, Mirror (with the holographic superimposed image) on the wall, what is the fairest outfit of them all?” Now you can get answers to these questions by stepping up to one of the coolest pieces of technology to hit the… Read More

Txt: Retail marketers reach the coveted 18 – 34 market

November 26, 2008 – Moving into the season of new changes, it becomes glaringly evident through recent US Presidential election tactics by the Obama camp that online marketing is not only reaching or impressing, but truly connecting, engaging and getting responses from the 18 -… Read More

Nearbynow.com

November 20, 2008 – Nearbynow.com has a service that notifies you via text message all the locations in the shopping mall that have the product you are looking for and price. As an bonus feature, it also tells you where the store is in… Read More

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