Category: Shopping Center Marketing

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“Yorkdale is Me” Campaign Makes National News

March 29, 2010 – Please see the amazing coverage of the “Yorkdale is Me” contest in the marketing section of Friday’s Financial Post. Dotfusion delivered digital strategy, IA, UX Design, User Testing, and development for this multi channel social/voting contest. Link to this post!

“Fans” and “Friends” Are More Likely to Purchase Products

March 16, 2010 – Chadwick Martin Bailey and iModerate Research Technologies recently published a new study that shows that “friends” and “fans” of brands – via the social media spaces of Twitter and Facebook – are more likely to purchase the products of those… Read More

Dealing with Negative Feedback via Social Media

February 23, 2010 – So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some… Read More

Discount vouchers directly from your iPhone

February 4, 2010 – Voucher Cloud is an app developed by Invitation Digital that allows users to get discount vouchers straight to their mobile, as well as locating nearby businesses with special offers. To make things easier, Voucher Cloud takes your current location via… Read More

What are people buying right now?

February 3, 2010 – Spin off of Twitter’s question “What are you doing?” Now we get to see your credit card transactions! Good idea? As the Internet matures, slowly but surely everything we do in the real world is going social. But there’s a… Read More

On Dec 11 – Macy’s Rewards Random Acts of Kindness

December 10, 2009 – “The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is… Read More

Vote For The Next Face of Yorkdale

November 13, 2009 – Yorkdale Shopping Centre has launched an online and SMS campaign that allows the public to vote for who will represent Yorkdale in their 2010 advertising campaign. Dotfusion Interactive developed the website that aggregates votes in real time while in-mall signage… Read More

What’s Up at 20th and 6th?

October 15, 2009 – The brainchild of fashion retailer Jack Menashe and award-winning designer James Mansour, the storied 163-year-old venue in Manhattan’s Flatiron district is being transformed into a three-story shopper’s paradise. Limelight Marketplace will house an exceptional scope of retailers where uptown merges… Read More

Sears rewards shoppers for saving

September 24, 2009 – Sears has launched a Christmas Club account card that helps shoppers save up for the upcoming holiday season purchase. Instead of functioning like a credit card the Sears card allows users to add value beforehand, like paying money into a… Read More

Yorkdale’s BTS Module Continues to Be Recognized

August 26, 2009 – Just today Dotfusion Interactive Marketing received recognition on the Best Web Gallery site.  In two weeks, that’s two sites that applaud the Dotfusion efforts!  See the Yorkdale BTS module for yourself. Link to this post!

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