Category: Shopping Center Marketing

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Dotfusion Wins ‘Site of the Day’ Award

September 2, 2010 – Known for their contemporary design acumen and care for standards based code – Dotfusion wins the CSS Awards, “Site of the Day”, for it’s innovative solution for Yorkdale Shopping Centre’s Back to School content module. View the CSS Award Site:… Read More

5 Ways to Build a Loyal Audience Using Social Media

August 17, 2010 – The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found… Read More

“Small Retail Store” Doesn’t Have to Mean “Small Marketing Campaign”

August 10, 2010 – Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your retirement fund, or laying off employees. Steven Singer Jewelers in Philadelphia… Read More

“Coffee and a Bagel, with a Side of Twitter, Please.”

June 29, 2010 – It’s true that each person has a “morning routine” of sorts, and that routine is as unique as the individual, but lately, certain technologies have made their way into many of those routines. Personally, my own routine starts by hitting… Read More

Have You Planned Your Mobile Content Strategy?

June 24, 2010 – Your customers habits are changing. They are becoming more likely to consume your content on their mobile device then on their home computers. Have you prepared a strategy for publishing your online content to mobile devices? Dotfusion has developed a… Read More

Set up your Storefront on Facebook

June 10, 2010 – At last, besides the sale of virtual gifts like hugs and cupcakes, Facebook has an app that allows you to open an ecommerce storefront via Payvment. First introduced back in November 2009, Payvment uses a PayPal shopping cart for its… Read More

Foursquare at Work for Starbucks Coffee

May 18, 2010 – A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and… Read More

Determining Your Brand’s Value on Facebook

May 12, 2010 – Do you want to get a better handle of the value of your Brand’s Facebook page? Are you trying to determine the perfect Social Media package, but you just aren’t sure how to monetize the value of your Brand’s page?… Read More

Online Advertising Revenues Reach Record Quarterly High

April 12, 2010 – If you have been wondering about the stability on Online Advertising, we’ve got the answer for you. Last week, The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the full year of 2009. Though… Read More

Gen X to Lead the Way to Global Financial Recovery

April 6, 2010 – PricewaterhouseCooper just released a study indicating that the leaders of resolve in the global economy will likely be a result of Gen X & Y. Here are some highlights: Gen X fuels growth in initial stage of recovery: Even though Gen… Read More

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