Gen X to Lead the Way to Global Financial Recovery

PricewaterhouseCooper just released a study indicating that the leaders of resolve in the global economy will likely be a result of Gen X & Y.

Here are some highlights:

Gen X fuels growth in initial stage of recovery: Even though Gen X—those aged 29 to 45—is only about three-fourths the size of the Boomer generation—it is in a big spending life stage.

Gen Y more resilient in recession, more important in recovery: Spending by the young Gen Y population (aged 10 to 28) has been less impacted by the recession. Additionally, Gen Y is accustomed to instant gratification and demands the latest and greatest gadgetry; a tech lifestyle is a need, not a want.

Understanding who will be leading the economic recovery is important when it comes to targeting your marketplace with well integrated campaigns. New media or “Web 2.0″ is at an all-time high, with Twitter, Facebook and LinkedIn directly reaching the eyes of the X and Y generations. Be a part of the recovery!

Read the full article here.