On Dec 11 – Macy’s Rewards Random Acts of Kindness

Posted by December 10, 2009 in Retail Marketing , Shopping Center Marketing

“The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is titled, to Macy’s to mail her letter to Santa. A letter-writing campaign encourages customers to drop by the stores’ “Believe Stations,” where they can mail their own letters to Santa and help Macy’s raise donations to the Make-A-Wish Foundation.

The full story is at AdWeek here.

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