Retail Marketers are catching on to online video
According to LiveRail, 18-to-24-year-old social network users are spending more time watching online video than ever.
Yorkdale Shopping Centre in Toronto, ON is capitalizing on this trend. Yorkdale’s retail marketing management recognizes that online video is hot, especially with young people.
Dotfusion Interactive began testing online video by embedding YouTube videos onto its clients sites. First with Square One Shopping Centre in Mississauga, Ontario Canada and now on yorkdale.com with Yorkdale’s Spring Fashions tv fashion show appearnce. Of all views, just over 50% coming from the 13 – 17 age group and 20% from 35 – 44 segment!
In December, sister shopping centre to Yorkdale, Square One Shopping Centre experienced over 2,000 hits to its online video presentation of its beautiful Christmas light show truly paving the way for retail marketers to re-think how it advertises its shopping experience.