Shopping Mall 2.0 – Retail Embraces High-Tech Marketing

“Mirror, Mirror (with the holographic superimposed image) on the wall, what is the fairest outfit of them all?”

Now you can get answers to these questions by stepping up to one of the coolest pieces of technology to hit the retail market in years. Meet the Interactive Mirror @ Bloomingdale’s of Manhattan. This 3 layer high resolution mirror overlays a product image atop your body, then captures that image and posts it to the Internet. Once posted, live chat users can help the shopper evaluate the clothing much the same way a friend would at the store.

Other businesses like eyeglasses companies have turned to virtual fitting as well. The Glasses Direct website allows people to upload a face picture, and then virtually try on glasses through their website.

With the pressure from consumers to drive businesses to “greener” modes of marketing, we are sure to see many more creative uses of technology in the shopping mall and retail landscape.

Here is a cool video that I found on YouTube from a manufacturer that makes touchscreen interactive mirrors. The is a lot of potential for this technology in the retail marketing sector.