Shoppers Primed for a New World of Shopping Experiences at Retail Marketing

Shoppers Primed for a New World of Shopping Experiences

Published by Cindy May 21st, 2008 in Innovation, Interactive Advertisement, Mobile Marketing, Mobile Shopping, Online Advertising, Personal Shopping, Retail Marketing, Shopping Center Marketing, Social Media, Social Networking, Technology, eCommerce.

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.

The “New Future In Store” study is base on a Feb. ‘08 online survey of 4,600 shoppers in Asia, Canada, Europe, and the US.

Shopping via social networking websites and consumer participation in product development are already in use today; they are the most likely to be in widespread use in the future, the study found.

[Full Story at Marketing Vox]