Shoppers Primed for a New World of Shopping Experiences

Posted by May 21, 2008 in eCommerce , Innovation , Interactive Advertisement , Mobile Marketing , Mobile Shopping , Online Advertising , Personal Shopping , Retail Marketing , Shopping Center Marketing , Social Media , Social Networking , Technology

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Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.

The “New Future In Store” study is base on a Feb. ’08 online survey of 4,600 shoppers in Asia, Canada, Europe, and the US.

Shopping via social networking websites and consumer participation in product development are already in use today; they are the most likely to be in widespread use in the future, the study found.

[Full Story at Marketing Vox]

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