Fashion Meets Art - Nordstrom Spring 08 Ads
Published by Cindy March 19th, 2008 in Advertising, Branding, Consumer Brands, Fashion, Innovation, Retail Marketing, Shopping Center Marketing.
For their Spring 2008 Ads, Nordstrom has teamed up with artist Ruben Toledo who painted 20-by-30 foot walls to serve as a backdrop for the models which were shot by fashion photographer Ruven Afanador. Toledo even painted ON the models for the campaign. The result is an artistic and stylish eye-candy.
“It’s one thing to say that fashion and art go together and to show it by putting a model in an art gallery. We knew we didn’t want to do that and we knew Ruben’s artwork needed to be more than just a backdrop. Instead, what Ruben and Ruven came up with truly fused art and photography. The art became the environment–transcending the very idea of a backdrop. The result truly exceeded our expectations.” said Linda Finn, executive vice president of marketing at Nordstrom
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3 Responses to “Fashion Meets Art - Nordstrom Spring 08 Ads”
- 1 Trackback on Aug 10th, 2009 at 12:19 am
I truely love Ruben’s style. I was just querying artist Nordstroms and it appears I am not the only person who noticed this find artist whose work is remininsent of a young Andy Warhol, except perhaps even prettier on the edge of European fashion design.
His line drawings are very dynamtic.
Cheers! Bravo!
-Linda
These are such a throwback to the eighties.