Large Grocer Signs On For Mobile Coupons
Packaged goods companies are beginning to adopt a more proactive stance to the mobile realm. With the help of CellFire, a mobile coupon company, many CPG brands including General Mills and Kimberly-Clark are testing a system which will deliver coupons to Kroger consumers via their mobiles.
Based on CellFire’s technology, which manages a user’s shopping list on their mobile device, the brands will deliver coupons for products like cleaning products, baby care items or groceries. The coupons will be targeted to those between 25 and 35 years of age.
[Full Story by Kristina Knight at Biz Report]
This approach limits the retailer to only phones that have WAP technology or are paying for data access which is approximately 30% of the US phone market.
Thanks to the article, Now there is more reason to comment than ever before! Good post… I found it via Google. They most love you!