Retail Marketing - Shopping Center Marketing

We all know people that seem to approach shopping like it is a contact sport. They know their favorite retailers, they shop often, they know when and where to find the bargains, and they aren’t afraid to bump a few elbows to get them. While many of us may not aspire to be one of these top shopping athletes, new mobile services are helping the average shopper compete better for the bargains. This is presenting both challenges and opportunities for today’s retailers.

Imagine your customer shopping in the store, browsing your amazingly deep and broad assortment, complete with fancy fixtures and signage. After carefully considering the choices, they decide. But before they head to the checkout, they input the product into their cell phone and in just a few seconds, find out how much all the other local retailers and online retailers sell this same product for. Additionally, they receive a coupon for one of the other retailers, and suddenly they are leaving your merchandising display intact and searching for a way to exit the store without getting into a checkout line. This may sound like a futuristic scenario, but there are offerings today that make it a reality.

[Full Story by Paul Schottmiller at Talk About Retail Innovations]