New Data – Hispanic Consumers’ Shopping Behavior

For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via MarketingCharts).

As Hispanics become more acculturated (as measured by language preference), there is less evidence of brand loyalty, according to Nielsen Homescan research across multiple product categories.
[Full Story at Marketing VOX]