New Data - Hispanic Consumers’ Shopping Behavior
Published by Bryce September 27th, 2007 in Demographics, Retail Marketing, Shopping Center Marketing.
For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via MarketingCharts).
As Hispanics become more acculturated (as measured by language preference), there is less evidence of brand loyalty, according to Nielsen Homescan research across multiple product categories.
[Full Story at Marketing VOX]
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