Follow the Money: Are Brands Getting the ROI They Need From Interactive Marketing? at Retail Marketing

Follow the Money: Are Brands Getting the ROI They Need From Interactive Marketing?

Published by Margaret June 6th, 2007 in Online Advertising, Retail Marketing, Shopping Center Marketing.

Of the 263 marketers polled in Promo’s 2007 interactive trends survey, 49% expect their online spending to grow in 2007. And where is the money going? To e-mail, e-mail newsletters, banner ads and online promo-letters, banner ads and online promotions.
[Full story at chiefmarketer.com]