Follow the Money: Are Brands Getting the ROI They Need From Interactive Marketing?
Of the 263 marketers polled in Promo’s 2007 interactive trends survey, 49% expect their online spending to grow in 2007. And where is the money going? To e-mail, e-mail newsletters, banner ads and online promo-letters, banner ads and online promotions.
[Full story at chiefmarketer.com]