Keypad Economics: Why Talk When You Can Type?
Published by Margaret May 7th, 2007 in Mobile, Retail Marketing, Shopping Center Marketing.
Talking is starting to seem so old school to many cellphone users. The most popular data service is text messaging, followed by the downloading of things like ringtones and games.
[Full story at nytimes.com]
Margaret,
One of the best applications for text message mobile marketing is retail. Loyalty clubs and well timed discounts delivered to existing customers via text message are receiving very high conversion and redemption rates.
Thanks for getting the word out. Retailers need to reach the consumers in a way they can relate to. These days that is through their mobile phones. We always have them with us.
We have some examples on our site at http://www.mobilemarketing.net/retail.aspx