Surfer Moms Searching Before Purchasing
(and so is everyone else!)
Published by Bryce August 29th, 2007 in Retail Marketing, Search Engine Marketing.
The “Searcher Moms - A Search Behavior and Usage Study” was conducted in cooperation with Microsoft and ROI Research.
“Of the nearly 1,000 moms surveyed, 89 percent use the internet at least twice per day, and 90 percent have been using it for more than seven years,” said Stuart Larkins, VP of search for DoubleClick Performics. “A whopping 86 percent of respondents said search engines are the most efficient way to find information.”
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