Category: Reviews

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Polo Ralph Lauren Has Groundbreaking New Mobile Commerce Site

September 4, 2008 – Okay, some things are cool. This is really cool. Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to… Read More

Brands Let Consumer Voices Rise to the Top

September 4, 2008 – LEGO and Home Depot, both have great e-campaigns celebrating consumer ratings and reviews. More than the fact that both brands invite public feedback from customers, I love how both use this content to promote an edited assortment for other customers.… Read More

New Home for Creative Voices on Open Salon

August 28, 2008 – In an email sent to its Premium members recently, online news and entertainment site Salon.com announced that it wanted to do more for its greatest asset–its readers–by giving them a way to “create your own content, produce your own stories.”

Young People Turn to Cell Phone Cameras For Photos

August 20, 2008 – The cameras contained in cell phones appear to taking over according to a new survey from Wirefly. This is especially true with young people who use the phones to “document nightlife.” The use of social media is assisting this rise.… Read More

ArtPassions.com Gets Passionate About Shopper-Controlled Framing

August 20, 2008 – ArtPassions.com, an Ithaca, MI-based manufacturer and retailer of custom framed art, has launched a re-designed site that includes an interactive frame application from Avid Commerce, an Internet technology provider.

Engage. Don’t sell

August 13, 2008 – Successful web campaigns are a lot like a good novel:  the website shows, instead of telling.  It guides and engages the mind instead of selling the customer on the concept.  Think of it this way; which would you rather read:

Olympics-Related Site Traffic Takes Off

August 13, 2008 – NBC’s and Yahoo’s Olympics sites lead the US internet-audience race among the top 10 most-visited Beijing Olympics-related content websites — and NBC’s online-video offering have also gained momentum, according to Nielsen Online, writes MarketingCharts.

Sephora – Why This Cosmetic Brand is More Than Skin Deep

August 13, 2008 – When the biblically renowned Sephora hotfooted it with Moses on his exodus to the Red Sea, she probably could have used a pitstop at the beauty retail chain that today bears her name—after all, all that time in the arid… Read More

“I Quit!”

July 30, 2008 – Tired of hearing this?  As a typical player in the retail sector, it will continue to happen over and over until you’ve lost up to half of your workforce this year.   Then you’ll go through the same grief next year… Read More

What’s Next: Sebastian Professional Products

July 23, 2008 – Known for “blowing the lid off creativity,” Sebastian Professional Products is doing it again with a new site we recently launched. While the brand started small in the 1970s, today Sebastian is a global brand shaping hair fashion.

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