Kwik-E-Mart Equaled Kwik-E-Sales

The Simpsons movie tie-in with 7-11 got lots of digital ink last summer. Marketers, like Jake McKee, raved about it and shared photos galore. Evangelists created a blog about it. Even Advertising Age critic Bob Garfield cooed about it.

No doubt … 3 out of 4 marketers would agree this movie promotion was a creative success. What about a sales success? After all, sales is the true measure of a marketing campaign.

According to the Wall Street Journal, the promotion was a sales success.

“The 7-Eleven chain … saw major sales lifts at the 11 U.S. stores that were converted for the month of the promotion. The company says total merchandise sales doubled; fresh bakery sales increased sevenfold and customer count went up almost 50%. Moreover, 7-Eleven says the promotion garnered about $7 million in free publicity. The 7-Eleven Web site on July 11 received 10,420,730 hits. The site typically gets an average of about 400,000 hits a day.”

[Story Found at Brand Autopsy]