Archive for the 'Reviews' Category
Lipstick blog highlights products in real-life photos
Published by Riley November 12th, 2009 in Advertising, Consumer Brands, Demographics, Fashion, Personal Shopping, Reviews, Social Networking.Lipsticks never look the same way on your pucker as they do in their tube. For a true-to-life view of any lipstick shade, visit BeautySwatch. Australia-based BeautySwatch is a blog that reveals the true color of lipsticks by showing them on the lips of real people.
Lipstick fans upload photos on BeautySwatch of themselves in any [...]
Customer Support Tip: Out-of-Stock
Published by Riley November 6th, 2009 in Consumer Brands, Fashion, Innovation, Personal Shopping, Reviews.If a customer pays for a product only to find out later that it is on back order, they won’t be happy. They will either cancel their order or contact customer support to complain. Neglecting to notify customers that an item is out of stock is a customer service problem and makes for a poor [...]
Ben Stiller Explains Twitter
Published by Riley August 27th, 2009 in Mobile Marketing, Reviews, Social Media, Social Networking.Does Twitter make sense to anyone who doesn’t work in new media? I am constantly asked by friends: “What is the point of Twitter?” and, to be honest, my description is usually something along the lines of:
Imagine if Facebook was purely the status updates, links and photos…
But what if you don’t know about Facebook? Ben Stiller [...]
Aardvark - Fast answers from your friends
Published by Riley June 4th, 2009 in Demographics, Innovation, Reviews, Social Media, Social Networking, Uncategorized, Virtual world.Aardvark is a way to get fast, detailed answers to questions from your extended social network. You can ask questions via an instant message or email. The questions are then sent out to your friends (and their friends) based on what they say they have knowledge of. If you ask taste related questions about restaurants, [...]
FREE 411 from Google – Connecting people with your business at zero cost. 1-800-GOOG-411
Published by David November 5th, 2008 in Design, Mobile Shopping, Reviews, Uncategorized.Google, notorious for offering amazing free services, has yet again come up with a free solution that is bound to take the communication landscape by storm. GOOG-411 was released out of beta in late 2007, and has yet to get the attention it deserves.
Google’s “GOOG-411”, a service which draws data from the Google Local [...]
Best Global Brands: Lessons Learned
Published by Cindy September 24th, 2008 in Advertising, Branding, Consumer Brands, Eco-friendly, Interactive Advertisement, List Growing, Measurement, Online Advertising, Personal Shopping, Retail Marketing, Reviews, Social Media, Social Networking, Websites, eCommerce.Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases they could not afford in the past.
$9B in Online Content/Services for Game Console Makers by 2013
Published by Cindy September 24th, 2008 in Advertising, Branding, Consumer Brands, Interactive Advertisement, List Growing, Measurement, Online Advertising, Personal Shopping, Reviews, Technology, eCommerce.Acknowledging Xbox appeal
In 2013, online/digital content and services for internet-connected game consoles will generate some $8.7 billion in global revenue for Microsoft, Sony, and Nintendo, the three console manufacturers, according to a new report from Parks Associates, MarketingCharts writes.
Polo Ralph Lauren Has Groundbreaking New Mobile Commerce Site
Published by Cindy September 4th, 2008 in Consumer Brands, Innovation, Interactive Advertisement, Mobile, Mobile Marketing, Mobile Shopping, Personal Shopping, Retail Marketing, Reviews, Websites, eCommerce.Okay, some things are cool. This is really cool.
Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to offer consumers the opportunity to shop via their camera phones by scanning the Quick [...]
Brands Let Consumer Voices Rise to the Top
Published by Cindy September 4th, 2008 in Advertising, Branding, Consumer Brands, Email Marketing, Innovation, Interactive Advertisement, Online Advertising, Personal Shopping, Retail Marketing, Reviews, Shopping Center Marketing, Websites.LEGO and Home Depot, both have great e-campaigns celebrating consumer ratings and reviews. More than the fact that both brands invite public feedback from customers, I love how both use this content to promote an edited assortment for other customers. They’re engaging on multiple levels.
New Home for Creative Voices on Open Salon
Published by Cindy August 28th, 2008 in Advertising, Innovation, Interactive Advertisement, List Growing, Measurement, Online Advertising, Reviews, Social Media, Social Networking, Websites.In an email sent to its Premium members recently, online news and entertainment site Salon.com announced that it wanted to do more for its greatest asset–its readers–by giving them a way to “create your own content, produce your own stories.”


