Category: Reviews

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Advice from the crowds, with a market-research twist

July 7, 2010 – Ever have a significant other ask whether an article of clothing makes them look fat/tall/skinny/insert adjective here? Of course it’s a must lie situation if you want to escape to see another day but fortunately with the power of crowd… Read More

Summertime Campaign Planning

May 27, 2010 – Summertime typically means that the “kids” are out and about and ready to unwind. They have more time to spend on the computer, more time to sit in front of the TV, more time to hang out with friends and,… Read More

“Yorkdale is Me” Campaign Makes National News

March 29, 2010 – Please see the amazing coverage of the “Yorkdale is Me” contest in the marketing section of Friday’s Financial Post. Dotfusion delivered digital strategy, IA, UX Design, User Testing, and development for this multi channel social/voting contest. Link to this post!

Lipstick blog highlights products in real-life photos

November 12, 2009 – Lipsticks never look the same way on your pucker as they do in their tube. For a true-to-life view of any lipstick shade, visit BeautySwatch. Australia-based BeautySwatch is a blog that reveals the true color of lipsticks by showing them… Read More

Customer Support Tip: Out-of-Stock

November 6, 2009 – If a customer pays for a product only to find out later that it is on back order, they won’t be happy. They will either cancel their order or contact customer support to complain. Neglecting to notify customers that an… Read More

Ben Stiller Explains Twitter

August 27, 2009 – Does Twitter make sense to anyone who doesn’t work in new media? I am constantly asked by friends: “What is the point of Twitter?” and, to be honest, my description is usually something along the lines of: Imagine if Facebook… Read More

Aardvark – Fast answers from your friends

June 4, 2009 – Aardvark is a way to get fast, detailed answers to questions from your extended social network. You can ask questions via an instant message or email. The questions are then sent out to your friends (and their friends) based on… Read More

FREE 411 from Google – Connecting people with your business at zero cost. 1-800-GOOG-411

November 5, 2008 – Google, notorious for offering amazing free services, has yet again come up with a free solution that is bound to take the communication landscape by storm. GOOG-411 was released out of beta in late 2007, and has yet to get… Read More

Best Global Brands: Lessons Learned

September 24, 2008 – Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases… Read More

$9B in Online Content/Services for Game Console Makers by 2013

September 24, 2008 – Acknowledging Xbox appeal In 2013, online/digital content and services for internet-connected game consoles will generate some $8.7 billion in global revenue for Microsoft, Sony, and Nintendo, the three console manufacturers, according to a new report from Parks Associates, MarketingCharts writes.… Read More

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