Category: Retail Marketing
“Coffee and a Bagel, with a Side of Twitter, Please.”
June 29, 2010 – It’s true that each person has a “morning routine” of sorts, and that routine is as unique as the individual, but lately, certain technologies have made their way into many of those routines. Personally, my own routine starts by hitting… Read More
Facebook’s “Like” Option is Increasing Blog Referral Traffic
June 14, 2010 – TypePad recently released a short study conducted on their site to see what adding the Facebook “Like” button would produce. The test resulted in an increase in site traffic of 50% in 3 weeks. “When we introduced Facebook Like for the… Read More
Banana Republic stepping up on email program
June 10, 2010 – Not only has Banana Republic been working in overdrive on creative approaches the past eight months, but it has been testing, testing, and testing some more. Long trapped in a format of simply presenting offers and highly image-based email campaigns,… Read More
Set up your Storefront on Facebook
June 10, 2010 – At last, besides the sale of virtual gifts like hugs and cupcakes, Facebook has an app that allows you to open an ecommerce storefront via Payvment. First introduced back in November 2009, Payvment uses a PayPal shopping cart for its… Read More
Social shopping could get costly for retailers
June 3, 2010 – Now that it’s a possibility, allowing consumers to purchase goods directly through social media seems like a no brainer for retailers. But it doesn’t come free of cost. As a new study from Omniture shows, marketers choose Facebook as their… Read More
“There’s an App for That”
June 2, 2010 – The NielsenWire Blog recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application to their Smartphone in the past 30 days. Some key stats from this survey are: 21% of American wireless subscribers have a… Read More
Foursquare at Work for Starbucks Coffee
May 18, 2010 – A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and… Read More
Shopify Mobile: Run Your Business on the Go
May 14, 2010 – Shopify just released a mobile App built for busy business owners on the go. It allows you to track inventory, orders, fulfillment and customer support, from either your iPad, iPhone or iPod Touch. Check your sales statistics, view products, orders, and… Read More
Determining Your Brand’s Value on Facebook
May 12, 2010 – Do you want to get a better handle of the value of your Brand’s Facebook page? Are you trying to determine the perfect Social Media package, but you just aren’t sure how to monetize the value of your Brand’s page?… Read More
Flash Animation and Mobile Websites
April 29, 2010 – If you’re thinking of redeveloping your existing website and are thinking about adding some Adobe Flash features for “cool factor,” here’s something to think about. For some time now, there’s been frustration between Apple product consumers and the creators, regarding… Read More