Category: Retail Marketing

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Town Shoes has contest to grab more Facebook Fans

May 24, 2011 – To enter Town Shoes’ contest to win a $200 Cineplex gift card you have to “like” their Facebook page first. This is a smart idea to acquire more fans! They also have a fans-only weekly contest to encourage customers to… Read More

Enter Shopping Centre contest by subscribing to e-newsletter

style-up-your-summer

May 19, 2011 – Fairview Pointe Claire in Quebec has a contest that you can enter by subscribing to one of their online e-newsletters. You can win $2,000 in Cadillac Fairview shop card gift cards to spend as you please!

5 Ways to Build a Loyal Audience Using Social Media

August 17, 2010 – The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found… Read More

Responding to Negative Feedback on Twitter

August 13, 2010 – The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer feedback you receive on Twitter will be positive,… Read More

Metrics for Small Business

August 11, 2010 – Is your small business tracking your web site’s analytics? Wondering where you should start? Well, I came across a great article to help you get started. First off, you’ll need to install tracking software. It’s usually only a matter of… Read More

“Small Retail Store” Doesn’t Have to Mean “Small Marketing Campaign”

August 10, 2010 – Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your retirement fund, or laying off employees. Steven Singer Jewelers in Philadelphia… Read More

“The Booty Reader” by Old Navy

August 5, 2010 – Have you ever longed for the future of shopping for jeans to be determined for you, or are you the kind of shopper who likes trying on endless styles of denim before you settle on one that fits your shape?… Read More

Facebook Scraps a $100 Million Dollar Business

July 9, 2010 – Come August 1, you will no longer have the option of paying real money for fake gifts to post on someone’s virtual “Wall” on Facebook. It sounds crazy, but I can’t help but think, “who in their right mind would… Read More

Advice from the crowds, with a market-research twist

July 7, 2010 – Ever have a significant other ask whether an article of clothing makes them look fat/tall/skinny/insert adjective here? Of course it’s a must lie situation if you want to escape to see another day but fortunately with the power of crowd… Read More

Pier 1′s Turnaround

June 30, 2010 – It is not often you hear about a major turnaround for a retail company. However, Pier 1 looks to have done just that. After heading for bankruptcy just three years ago, they have made a tremendous comeback with a new… Read More

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