Facebook’s “Like” Option is Increasing Blog Referral Traffic

TypePad recently released a short study conducted on their site to see what adding the Facebook “Like” button would produce. The test resulted in an increase in site traffic of 50% in 3 weeks.

“When we introduced¬†Facebook Like for the blog sidebar, allowing any reader from Facebook to “Like” your blog and receive post updates directly in their news streams, over 1500 bloggers installed the widget leading to an overall¬†50% increase of referral traffic from Facebook to all TypePad blogs. This is, as we say, a good thing.”

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