Advertising Through Social Media is Booming More Than Ever
PricewaterhouseCoopers reported in October that Internet advertising revenues totaled $10.9 billion for the first half of 2009. Itâ€™s been estimated that Facebook alone took in $435 million of that total. But for a site with nearly half a billion users, a quarter of which spend more time within the network than watching television, these numbers represent just the beginning potential.
While advertising in general is struggling with the economy, â€œInteractive is one of the advertising sectors that is being least affected,â€ said Randall Rothenberg, President and CEO of the IAB.
â€œMarketers are allocating more of their dollars to digital media because consumers are spending more of their leisure time online,â€ said David Silverman, PwC Assurance partner. PepsiCo showed their understanding of this concept when they decided to forgo spending their budget on the Super Bowl this year, and allocated 20mil to their social media campaign for the Pepsi Refresh Project, instead.
Social media touches the people youâ€™re marketing to, personally and creates a “voice” for customer feedback, appreciation and retention. How are you involved in implementing social strategies for your companyâ€™s success and how are those efforts affecting the bottom line?
Dotfusion can implement a social strategy for your company thatâ€™s proven to reach your audience with a high return. Call today for a quote.