http://www.retailmarketingblog.com/retail-marketing/2010/02/08/the-ereader-war/ Innovative Retail Marketing and Shopping Center Marketing Fri, 09 Sep 2011 12:54:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.retailmarketingblog.com/retail-marketing/2010/02/08/the-ereader-war/#comment-274376 Michael Dusing Tue, 09 Feb 2010 16:20:06 +0000 http://rmb.dotfusion.com/?p=2171#comment-274376 This is definitely an emerging market where a lot of players are anxious to get out in front. Amazon has a great lead however the Nook does have some key features which will attract a slightly different consumer. Barnes & Noble is smart here; using their store fronts to get these devices into peoples hands. That could be the push an avid reader needs to go digital. As for Apple entering the market there is one key thing e-books have the iPad does not; no eyestrain. The iPad doe shave a book store yes but that will not be a main selling factor. Try reading a book on your home computer and tell me your eye don't hurt. The iPad's potential primarily lies elsewhere. There is my quick analysis but this is a new market that everyone is trying to scramble their way into. We will see who comes out on top. This is definitely an emerging market where a lot of players are anxious to get out in front. Amazon has a great lead however the Nook does have some key features which will attract a slightly different consumer. Barnes & Noble is smart here; using their store fronts to get these devices into peoples hands. That could be the push an avid reader needs to go digital. As for Apple entering the market there is one key thing e-books have the iPad does not; no eyestrain. The iPad doe shave a book store yes but that will not be a main selling factor. Try reading a book on your home computer and tell me your eye don’t hurt. The iPad’s potential primarily lies elsewhere. There is my quick analysis but this is a new market that everyone is trying to scramble their way into. We will see who comes out on top.

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