McDonalds Continues Coffee Battle with Starbucks

Posted by December 16, 2009 in Branding , Innovation , Retail Marketing , Technology

The McDonalds/Starbucks coffee war has taken another step forward. McDonalds has announced that they will soon be offering free Wi-Fi access at most of their U.S. locations. Many are seeing this as a direct challenge to Starbucks, who currently offers paid Wi-Fi access at most locations.

Read more at MSNBC.com »

4 Comments

  1. Have you seen the video relatedto this campaign? (It is on the homepage of my blog still if you click on my name or youtube). It is pretty cool

  2. That billboard is awesome!
    It’s a smart move – this sets them apart from not only Starbucks but most major chains. I hope they will implement this in Canada too – French Fries and wifi sounds okay by me.

  3. Yes, it will be achallenge to Starbucks.I am awiating.

  4. Yet another awesome post, constantly nice to read your blog! Keep up the good work!

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