McDonalds Continues Coffee Battle with Starbucks
Published by Tim December 16th, 2009 in Branding, Innovation, Retail Marketing, Technology.
The McDonalds/Starbucks coffee war has taken another step forward. McDonalds has announced that they will soon be offering free Wi-Fi access at most of their U.S. locations. Many are seeing this as a direct challenge to Starbucks, who currently offers paid Wi-Fi access at most locations.
Have you seen the video relatedto this campaign? (It is on the homepage of my blog still if you click on my name or youtube). It is pretty cool
That billboard is awesome!
It’s a smart move - this sets them apart from not only Starbucks but most major chains. I hope they will implement this in Canada too - French Fries and wifi sounds okay by me.
Yes, it will be achallenge to Starbucks.I am awiating.