Retail Marketing - Shopping Center Marketing

The mobile phone as a payment and promotional device is coming to retail. The questions are when, what processes and under whose governance?

The RIS mobile survey published in May 2009 suggested an answer about when and processes. The survey finds that 47 percent of retailers will have a plan or be in pilot mode by the end of 2009 with another 23 percent by end of 2010. Customer marketing, targeted promotions including coupons and payments were identified as priority applications.

Article by Richard Mader
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