Retail Marketing - Shopping Center Marketing

Disney is teaming up with Apple’s retail team to reinvent their retail outlets, turning them from just stores into “Imagination Parks”. Over the next 5 years, 340 Disney Stores will be turned into interactive retail experiences.

“The world does not need another place to sell Disney merchandise — this only works if it’s an experience,” said Jim Fielding, president of Disney Stores Worldwide. The company plans to unveil the new look in May in Southern California, Long Island and Madrid, and is close to signing a lease for that Times Square flagship.