Retail Marketing - Shopping Center Marketing

There may be a few positives to come out of the current recession. Consumers are now turning to their debit cards rather than charging purchases to their credit cards. Good for consumers, not such a rosy picture for retailers. How can retailers go about encouraging to consumers to spend in this down time? Plenty of retailers are moving towards rewards programs and General Motors now provides their customers with a 60-day return policy.

Read more at the Washington Post