The Fashion Industry Is Out of Style? at Retail Marketing

The Fashion Industry Is Out of Style?

Published by Angie September 16th, 2009 in Fashion, Retail Marketing.

The Internet is bringing high fashion to the masses, and the recession is making retailers and designers put the consumer first, not the brand.

Aggregator websites let shoppers sift through styles and compare prices from dozens of online stores at once. Shopstyle, for example, offers cross-shopping by brand or search term at www.shopstyle.com and sends personalized e-mails with sale alerts. Covet ( www.covet.com) edits styles shown to individuals based on a questionnaire about preferences for color and silhouette. MyShape lets users input their measurements (www.myshape.com) and shop only for the items that fit their size and style profile.

And for those who can’t be bothered to sit in front of a computer, mobile technology is making it possible to shop from the palm of your hand, which is why fashion designers are rushing to launch their own iPhone applications.