Mall Hauls on YouTube
Remember the phenomenon of mall hauls when you would model all your recently purchased clothes and accessories in front of the mirror or to your friends?
Now, a Los Angeles teenager who goes by the screen name DulceCandy87 shopped at Forever 21, videotaped her stash and the rundown of her new party dresses has been watched more than 102,400 times on YouTube and racked up more than 1,000 comments. (See http://www.youtube.com/watch?v=rdVk6ixepDY.)
YouTube viewer numbers are hard to ignore. Millions have watched videos from the silly to the stupid. Talent agencies and licensing outfits are working hard-to-generate profits from the video phenomenon, and apparel and beauty lines represent a new frontier.
Read the full story at WWD.