Consumers Expect Trustmarks for Online Purchases

Fears about online security and personal information are the biggest drivers behind terminated online sales according to a recent study from McAfee and conducted by Harris Interactive . Nearly half of consumers have terminated an order or abandoned their shopping cart due to security fears. Even in an attempt to get a good deal, 63 per cent won’t purchase from a Web site that does not display a trustmark or security policy.

By displaying a trustmark, a smaller and lesser known site can prove credibility to potential customers and gain market share from larger sites. In fact, one-third of consumers would rather buy from a smaller Web site with a trustmark than a larger, more well-known e-tailer.