Recession helps generic brands flourish

Posted by March 26, 2009 in Consumer Brands , eCommerce , Innovation , Retail Marketing

You know all those no-name brands we all like to disregard? Well, during these tougher economic times customers are turning towards them as a good alternative to the more expensive name brands.

Safeway, along with other retailers, have taken it to the next step by innovating with new products and even providing competing retailers access to their products.

What innovative ways of selling have you utilized during the economic down turn?

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