The green movement is heating up with fast food restaurants serving up environmentally friendly helpings.
Getting caught up in the groundswell surrounding global warming, restaurateurs are embracing eco-friendly practices anticipating the payoff will deliver some green, according to the Green Restaurant Association (GRA). The Boston-based nonprofit, which provides research, consulting and marketing services on environmental sustainability, reports in just the past year, the number of restaurants in the United States employing eco-friendly practices has taken off.
GRA has certified chains including Coffee Bean & Tea Leaf and Le Pain Quotidien.
[Full Story by Elaine Misonzhnik at Retail Traffic]