Online Fragrance Innovation By Diesel

Posted by September 19, 2007 in Consumer Brands , Online Advertising , Retail Marketing

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New fragrances seem to be popping up all over lately, whether they’re being launched by Haute Couture fashion houses or your favourite celebrity. With all the competition in play, advertising in this field has been forced to become more sophisticated, innovative and cutting-edge, such as Diesel’s Fuel For Life campaign, highlited by a euro inspired website infused with a sleek interface, and a series of brilliant videos.
[Found at: Diesel]

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