Retail Marketing - Shopping Center Marketing

Nine out of 10 shoppers said they would switch brands, regardless of quality or cost, if the new brand were associated with a philanthropy. Moreover, 83 percent of survey participants said they trust a company more if it’s considered to be socially or environmentally responsible. With celebrities involved, it isn’t just something that makes sense or is just philanthropic, it’s cool.
[Full story at nctimes.com]