Is Old-Media Influence Really Declining? at Retail Marketing

Is Old-Media Influence Really Declining?

Published by Margaret November 29th, 2006 in Online Advertising, Retail Marketing.

A recent survey by ICOM, an advertising agency network, found that marketers worldwide see newspapers waning in influence. Asked which media types were growing most quickly, respondents put blogs, Internet ads and search engine marketing all in the top 10.
[Full story at eMarketer.com]