Bono, Oprah & Bobby Shriver Launch (RED)(TM) at Retail Marketing

Bono, Oprah & Bobby Shriver Launch (RED)(TM)

Published by Margaret October 13th, 2006 in Retail Marketing.

Harnessing the power of some of the world’s most iconic brands, Bono and Bobby Shriver announced today the U.S. launch of (RED), the groundbreaking initiative that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. Gap, Motorola, Converse, Giorgio Armani and Apple are the first five companies to partner with (RED) in the U.S.
[Full story at biz.yahoo.com]