Category: Online Advertising

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The Perfect Wedding Location… A Retail Store?

February 22, 2010 – Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will become legendary in retail spaces across the globe, if for no… Read More

The Mobile Marketing Revolution.

February 10, 2010 – It’s here. Apple has finally (and formally) announced that the iPad will be coming out in late spring, 2010. In additions to competing with electronic books (like Amazon.com’s Kindle, Barne’s & Noble’s Nook, Sony’s Reader Digital Book, etc) as a… Read More

Online Black Friday Sales Boosted

December 2, 2009 – Well, Black Friday may just be recession proof. Overall spending during this year’s Black Friday is up just slightly at 0.5%. The biggest gainers seem to be online retailers who saw a rise of 35% per order of last year… Read More

IKEA’s brilliant Facebook campaign

November 26, 2009 – …the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn’t really have a lot of money to let people know about it. So it engaged a rather outre advertising agency called Forsman and Bodenfors… Read More

5 Effective Calls to Action That Will Get Your Visitors Clicking

November 19, 2009 – Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages. As you begin to think about how to handle creating… Read More

Augmented Reality Helps Sell the Product

November 4, 2009 – Augmented Reality is taking hold across the marketing world as consumer brands as varied as Kia Motors, Nestlé, and Frito-Lay look for newfangled ways to push snack foods, cereal, and automobiles to a younger demographic. The hope for marketers is… Read More

Free Burgers = Grow Your List

September 9, 2009 – TGI Friday’s have launched a huge Facebook offer after ‘a friendly bet’ with a fan called Woody. If self proclaimed number one fan Woody can get 500,000 Facebook fans by 30th September 2009, then the first 500,000 will be entitled… Read More

Facebook Users Scoop Up Free Starbucks Ice Cream

July 10, 2009 – To introduce consumers to its new ice cream, Starbucks and Unilever are offering free pints to Facebook users. From July 6 to July 19, participants can visit Apps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to… Read More

Twitter Debate

June 19, 2009 – Is Twitter a viable marketing tool? Personally, I think it works some times but it is very rare where it can really boost a marketing campaign. Over at BNET, the Guy Vs. Guy column had a great debate on this… Read More

Twitter-enabled box alerts customers to fresh bread

April 16, 2009 – BakerTweet is a way for busy bakers to tell the world that something hot and fresh has just come out of the oven. It’s as simple as turning the dial and hitting the button. All of the baker’s followers get… Read More

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