Category: Online Advertising
Creating Relevance Where There Is None
October 25, 2006 – Ensuring that your brand is relevant to your target consumer is priority number-one among marketers today. This includes not only understanding when, where, and how consumers use or purchase your brand but also developing an understanding of when, where, and… Read More
4 Ways to Integrate Online with Print
October 25, 2006 – In the face of less print media advertising, both marketers and agencies can improve the impact of their messages by developing creative that includes a meaningful bridge to support the relationship between the consumer and the brand. [Full story at… Read More
I’d Like To Teach The World to Ping: Coke Writes The New Book On Marketing
October 24, 2006 – The shift to a digital media world, in which consumers control the flow of information, requires marketers like Coca-Cola to shift, too. It means moving from an era of classic Coke TV commercials, like “I’d Like To Teach The World… Read More
Top Ten Online Marketing Blunders
October 3, 2006 – Part of the fun of working in the online marketing industry is watching marketers try to navigate new territory. In the dozen years or so since the commercial explosion of the web, marketers have learned chiefly by experimentation. Along the… Read More
Dotfusion Clients Get Found in Search
September 19, 2006 – Goal – Attract consumers searching for retail stores to client Shopping Center Websites. Result – Search program moves Dotfusion Shopping Center clients towards the top ranks in Google, Yahoo and MSN for increasing number of retail store key phrases. Click… Read More
Marketing Tips for the Holiday Shopping Season
August 21, 2006 – After years of trying to figure out how to market and merchandise online profitably, more merchants now get it or are getting closer. Use these tips and best practices to avoid mistakes and boot holiday sales 2006. [Get Your Copy… Read More
Brand Contesting – Conversion and Data Collection
August 15, 2006 – Tell us you can resist this… Only once per day. Of course, contact us if you are interested in trying this for your brand. [Click to Scratch] Who says Blogs can’t be fun!
Have You Been To MySpace?
August 14, 2006 – Online social marketing has become a cutural phenomenon over the last year. MySpace.com is a social network that enables people to create profiles, share their thoughts and connect with others. It is estimated that marketers will spend over $280 million… Read More