Category: Online Advertising

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Online Advertising Revenues Reach Record Quarterly High

April 12, 2010 – If you have been wondering about the stability on Online Advertising, we’ve got the answer for you. Last week, The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the IAB Internet Advertising Revenue Report for the full year of 2009. Though… Read More

Twitter; A Window into the Soul of a Brand

April 7, 2010 – It’s been said that Twitter, or “micro blogging”, can change the way the world does business, and it has. But, how does the way your brand uses Twitter give your audience a window into the heart of the company? Consumers… Read More

“Yorkdale is Me” Campaign Makes National News

March 29, 2010 – Please see the amazing coverage of the “Yorkdale is Me” contest in the marketing section of Friday’s Financial Post. Dotfusion delivered digital strategy, IA, UX Design, User Testing, and development for this multi channel social/voting contest.

Event Promotions via the Social Platform

March 22, 2010 – You run the marketing department for a shopping center and are thinking about booking someone like Justin Beiber to perform 3 songs, and sign autographs for 30 minutes in your plaza, because your niece loves him and asked if she… Read More

Google Announces National Click-to-Call Mobile Ads

March 12, 2010 – Most people are starting to carry full-Internet browsing phone in their pockets, so Google has launched the new “click-to-call” feature for Google AdWords. iPhone, BlackBerry, Android and Palm Pre users should start seeing the first wave of this new feature… Read More

Facebook Landing Pages

March 10, 2010 – Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages. Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of… Read More

Geo-Fences + Mobile Phones = Powerful Real Estate Marketing

March 8, 2010 – Chris Thorman writes for Software Advice which specializes in helping organizations find the right software for their individual needs. He has shared his article “Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones” with Dotfusion. It’s Saturday morning. Joel… Read More

Digital Marketing & Traditional Print Ads, Combined?

March 3, 2010 – The NY Times reported today that Condé Nast will be releasing several of their magazings in full-length versions, as iPad applications. These will be available to iPad users, just like a traditional magazine, at a fraction of the weight and waste. “The… Read More

Facebook on Track for $1 Billion Revenue This Year

March 3, 2010 – According to figures released yesterday by the Facebook focused blog insidefacebook.com, made upwards of $700 million in 2009 and is expected to reach a phenomenal $1 billion in revenues in 2010. Year over year, Facebook’s revenues have typically doubled, from… Read More

Dealing with Negative Feedback via Social Media

February 23, 2010 – So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some… Read More

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