IKEA’s brilliant Facebook campaign
…the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn’t really have a lot of money to let people know about it.
So it engaged a rather outre advertising agency called Forsman and Bodenfors to create a rather special launch campaign.
The agency created a Facebook profile for the store manager, Gordon Gustavsson. Over a two-week period, it uploaded images from of IKEA showrooms to his Facebook photo album.
Then it put out word that the first person to tag their name to a product in the pictures, won it.
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