Creating Relevance Where There Is None

Posted by October 25, 2006 in Online Advertising

relevance.jpg

Ensuring that your brand is relevant to your target consumer is priority number-one among marketers today. This includes not only understanding when, where, and how consumers use or purchase your brand but also developing an understanding of when, where, and how they respond to your brand message. Do you know what brand is associated with the above image?
[Full story at chiefmarketer.com]

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