Creating Relevance Where There Is None at Retail Marketing

Creating Relevance Where There Is None

Published by Margaret October 25th, 2006 in Online Advertising.

Ensuring that your brand is relevant to your target consumer is priority number-one among marketers today. This includes not only understanding when, where, and how consumers use or purchase your brand but also developing an understanding of when, where, and how they respond to your brand message. Do you know what brand is associated with the above image?
[Full story at chiefmarketer.com]