I’d Like To Teach The World to Ping: Coke Writes The New Book On Marketing

The shift to a digital media world, in which consumers control the flow of information, requires marketers like Coca-Cola to shift, too. It means moving from an era of classic Coke TV commercials, like “I’d Like To Teach The World To Sing” and “It’s The Real Thing,” to one in which consumers are doing most of the talking about Coke’s brand.
[Full story at publications.mediapost.com]