Category: Online Advertising

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5 Ways to Build a Loyal Audience Using Social Media

August 17, 2010 – The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found… Read More

Responding to Negative Feedback on Twitter

August 13, 2010 – The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer feedback you receive on Twitter will be positive,… Read More

Foursquare’s 1,000,000 Daily Check-Ins, Reached 100,000,000

July 22, 2010 – This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical discounts on products), Foursquare has cornered the geolocation-social media market, and… Read More

“Coffee and a Bagel, with a Side of Twitter, Please.”

June 29, 2010 – It’s true that each person has a “morning routine” of sorts, and that routine is as unique as the individual, but lately, certain technologies have made their way into many of those routines. Personally, my own routine starts by hitting… Read More

Augmented Reality Comes to Home Depot

June 24, 2010 – Businesses love gift cards. But with so many gift cards out there (from Chili’s to Nordstrom), how do you distinguish yourself from the rest of the pack? Home Depot thinks augmented reality could be the way. With Home Depot’s new… Read More

Listening on the Web

June 21, 2010 – Like any conversation, a large part of talking is… listening. This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally important to sharing deals, events and random things you may think… Read More

Facebook’s “Like” Option is Increasing Blog Referral Traffic

June 14, 2010 – TypePad recently released a short study conducted on their site to see what adding the Facebook “Like” button would produce. The test resulted in an increase in site traffic of 50% in 3 weeks. “When we introduced Facebook Like for the… Read More

Summertime Campaign Planning

May 27, 2010 – Summertime typically means that the “kids” are out and about and ready to unwind. They have more time to spend on the computer, more time to sit in front of the TV, more time to hang out with friends and,… Read More

Foursquare at Work for Starbucks Coffee

May 18, 2010 – A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and… Read More

Determining Your Brand’s Value on Facebook

May 12, 2010 – Do you want to get a better handle of the value of your Brand’s Facebook page? Are you trying to determine the perfect Social Media package, but you just aren’t sure how to monetize the value of your Brand’s page?… Read More

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