Category: Mobile
Innovative Web Marketing – Hidden Image Technology System
October 29, 2007 – After experiencing success with the WebDecoder and NetDecoder, Global Commerce Group announced the newest arrival in exciting, interactive promotions, the Hidden Image Technology System (HITS.) Now companies will be able to create promotions that will cross all portable media device… Read More
NTT DoCoMo Aims To Make Phone Swiping Obsolete
October 3, 2007 – Using mobile phones to pay for goods electronically is common in Japan, the world’s biggest market of third-generation (3G) mobile users, where phones are swiped at ticket gates or vending machines to pay for train fares or drinks. DoComo’s prototype… Read More
Social Goes Mobile
September 21, 2007 – “Online social networking heavyweights such as MySpace and Facebook have added mobile features, and start-ups are scrambling to allow people to share every moment, from the sublime to the mundane, with their network of online friends through voice, text, pictures,… Read More
ECKO RED – Graffiti Bluetooth Interface
September 12, 2007 – Marc Ecko wants to promote his roots and love for graffiti. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and… Read More
Keypad Economics: Why Talk When You Can Type?
May 7, 2007 – Talking is starting to seem so old school to many cellphone users. The most popular data service is text messaging, followed by the downloading of things like ringtones and games. [Full story at nytimes.com]
Instant consumerism: shopping by magazine and mobile
April 17, 2007 – IMPULSE shoppers, watch out. Your mobile phone might soon get you into trouble. A New York company has introduced a system that lets people buy products instantly using text messages, eliminating the need to go to a shop or even… Read More
Retail mobile web presence is small but growing.
March 19, 2007 – The presence of retailers with mobile sites is growing; but just like Internet adoption in the mid-‘90s, retailers today are taking baby steps toward initiating a mobile presence. Of the 10 retail segments in the study, the standout is electronics:… Read More
The Value in Mobile Marketing
February 27, 2007 – How should marketers leverage mobile to get the most out of their marketing dollars today? Here are four tips to successfully integrate mobile into your marketing mix. [Full story at iMediaconnection.com]
McDonald’s is Mobile
September 5, 2006 – New McDonald’s campaign sends coupons to late-night partyers’ mobile devices, and lets audiences practice their karaoke skills on the website. The campaign is significant in that it showcases the advance of mobile marketing to connect with consumers in a personal… Read More
What About Mobile Marketing?
August 16, 2006 – Today’s modern digitized consumer is on the go constantly and no longer tethered to their PC’s. Fortunately for marketers, consumers still expect to be always connected via phone, blackberry,etc. Mobile marketing helps close the loop in cross channel integration and… Read More