Retail Marketing - Shopping Center Marketing

There is nothing more excruciating than having to wait at an airport lounge for hours on end while weather conditions better and you can finally depart. If that situation ever rises its ugly head again, this new Twitter-based service might just alleviate things slightly.

http://www.boarding.fr/

In essence, through Boarding you can send a tweet which will allow you to find other stranded travelers at your airport. This is accomplished simply by tweeting #boarding alongside your airport code (JFK, LAX, CDG, …). Upon doing so, Boarding will send you a reply notifying you about other Twitter users in your location, facing the selfsame predicament.

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